Social Media Marketing

Talk about yourselfTell the world what you can do for them.

Social Media Marketing (SMM) shouldn't be confused with Social Media Networking.

SMM describes the process of increasing awareness of your company or services through the use of social media websites such as Facebook and Twitter.

Social Media Marketing uses carefully written content that grabs a readers attention and encourages them to share that information with their friends. This content is aimed at spreading the word about your business and to catch potential customers eyes.

Carpe DiemDon't let an opportunity to sell yourself pass you by.

SMM should ideally be used with Social Media Networking (SMN). SMN will gain you many marketing and advertising opportunities and build you a reputation amongst the public. Once you have spotted a potential opportunity, SMM is then used to highlight your company.

Here is an example: Lets say you have 200 Facebook fans and Twitter followers. On a particularly wet and windy weekend, 90 of them make a public post complaining that they got caught in the rain and are miserable. This is not very good for your customers, but if your company sells waterproof coats, wellington boots or umberellas, now is the chance to step in with some clever Social Media Marketing and Advertising.

You can create a post letting your Fans and Followers know that you have some new patterned woolen tights for sale or some very attractive bright pink Wellies. If you are the owner of a restaurant, you could make a post letting customers know that a special warming hotpot was on the menu for that night. This is how SMN and SMM work hand in hand.